Idan ya zo ga mafi mashahuri da kuma na zamani brands a duniya a wannan shekara, Skims shakka yana cikin jerin.
Shi ne "manyan mashahuran kan layi" Kim Kardashian ta iri, tun lokacin da shi da Fendi, Swarovski yi hadin gwiwa babban bang, da NBA hadin gwiwa karya a cikin wasanni da'irar. Menene ƙari, a matsayin alama da aka kafa a cikin 2019, Skims ya kai darajar dala biliyan 4, fiye da tambarin kayan sawa Tom Ford da tambarin waje na Patagonia, har ma mujallar Time ta sanya shi a matsayin "ɗaya daga cikin kamfanoni masu tasiri."
Yanzu, Skims shima yana sauka a hankali akan kafofin watsa labarun cikin gida. A lokaci guda kuma, ya zama abin da ake nema a ƙasashen waje don siyan kaya, har ma ya jawo hankalin wasu shagunan masana'antar tufafi don ƙaddamar da "samfurin maye gurbin." Wannan zafi ba zai iya taimaka amma sa mutane mamaki ko tura hannun da gangan, ko da gaske ya kawo "dimensionality rage duka"?
An ce ko na cikin gida ne ko kuma a kasashen waje, nau'ikan jajayen hanyoyin sadarwa ba safai ba ne, amma yawancinsu ba su da yawa. Me yasa Skims ya kasance mai nasara kuma ya shahara tare da jama'a da kasuwannin babban birnin? Lokacin da aka cire alamar mashahuran Intanet, menene dalilin nasarar Skims?
Abubuwan da suka shahara a Intanet sun dade suna da yawa, amma ana iya yiwa siket lakabin "Adon Allah" kuma yana fitowa a manyan kafafen sada zumunta na cikin gida da na waje, wanda a fili ba abu ne mai sauki ba.
Tauraron gidan talabijin na gaskiya na Amurka Kim Kardashian alamar Skims an ƙaddamar da shi a watan Satumba na 2019, kuma tambarin, wanda aka kafa sama da shekaru uku, ya sami dala miliyan 400 a tallace-tallace a cikin 2022. A bara, masu saka hannun jari sun kimanta alamar akan dala biliyan 3.2.
Kim Kardashian a tsakiya yana sanye da SKIMS. A wasannin Olympics na Tokyo da kuma na lokacin sanyi na Beijing, an zabi matasa SKIMS a matsayin alamar rigar da aka kebe na tawagar kasar Amurka, wanda ya haifar da zazzafar muhawara a wancan lokacin;
A cikin 2021, jerin samfuran capsule da aka daɗe suna "Fendi x Skims" sun fito da cikakken DUBI kuma sun fara siyarwa. Wannan ana iya cewa ita ce tambarin alatu na sama-sama na Fendi ya zuwa yanzu mafi girman ƙoƙarin yin alama. Haɗin gwiwar Fendi tare da SKIMS ya buɗe sabon ci gaba na tallace-tallace, kuma SKIMS ma ya fito a hukumance a cikin da'irar kayan alatu, kuma ƙimar ta a bayyane take.
A watan Nuwamba na wannan shekarar, Kardashian ya sanar da cewa nan ba da jimawa ba SKIMS zai shiga kasuwannin Asiya, inda zai fara da kasar Sin da bude shaguna a Shanghai da Hong Kong.
A cikin 2022, SKIMS ya kasance cikin jerin "Kamfanoni 100 mafi tasiri a cikin 2022" wanda mujallar Time ta buga, tare da shugabannin masana'antu kamar Apple, Amazon da Balenciaga.
SKIMS yana shirin buɗe kantin sayar da tutocinsa na farko a Los Angeles a farkon rabin shekarar 2024, sai kuma kantin tuƙi na biyu a New York. A cewar Jens Grede, wanda ya kafa kuma Shugaba na SKIMS, "Kamar Apple da Nike, za a sami kantin Skims a ko'ina cikin duniya a nan gaba."
Babu wani sabon abu a ƙarƙashin rana, masu sha'awar Intanet sun fara samfuran nasu, kuma ba sabon abu ba ne ga kafofin watsa labarun don ƙirƙirar sanannen alama. Koyaya, babu adadin tallace-tallace, har ma da daruruwan miliyoyin masu bibiyar kafofin watsa labarun, na iya ƙirƙirar alamar dala biliyan a ƙasa da shekaru biyar.
Ba za a iya hasashen nasarar SKIMS ba, amma akwai alamun. Daga shahararrun mashahuran Intanet zuwa "manyan samfuran 100 na duniya", a yau muna nazarin yadda samfuran SKIMS da titin tallace-tallace ke tafiya!
1.Underwear da shapewear kasuwa bukatar ya kasance mai karfi
Haɓaka siffa ta duniya da kewayen rigar ta ƙasa tana da ƙarfi, kuma buƙatun mabukaci na duniya ya kasance mai ƙarfi.
Dangane da binciken Kasuwar Allied, ana sa ran kasuwar kamfanunuwa ta duniya za ta kai dala biliyan 325.36 a cikin tallace-tallace nan da shekarar 2025, kuma samfuran cikin gida, suna ganin damar kasuwa, cikin nasara sun fara tura kasuwancin ketare.
Bayan da dama kayayyakin cikin gida kamar na ciki da waje da ayaba a ciki sun karu zuwa wani adadi, sun kuma fara binciken kasuwannin ketare da neman sabbin kasuwannin.
Daga ra'ayi na masu amfani, yawancin bugu da ƙira na masana'antar tufafi na gargajiya sun dogara ne akan daidaitaccen tsarin jiki, amma ba duka mata ba ne ke da cikakkiyar jikin mala'iku na Asirin Victoria; Juya daga faranta wa wasu rai zuwa farantawa kai rai ya kawo sabbin buƙatu a kasuwar tufafi.
2. Menene sihirin SKIMS a cikin wanitufatarwa?
Asalin alamar alama ta SKIMS ta fito ne daga matsalolin da Kim ke fuskanta wajen nemo samfuran da suka dace don ƙira da ɗinki, don haka ta ƙirƙira tare da samar da sigar da ake so da kanta daga fannoni daban-daban kamar zaɓin masana'anta, yankan da dinki, da rini.
(1) To mene ne na musamman game da SKIMS?
01 Haɗe da kewayon launuka da girma
Ma'anar alamar SKIMS ita ce "Mafita Ga Kowane Jiki" Kamar yadda Fenty Beauty ta ƙaddamar da SKIMS, tushe a cikin inuwa 40, ya mai da hankali kan haɗawa tun daga farko.
Yawancin samfuran SKIMS 'core shapewear suna samuwa a cikin inuwa daban-daban na tsiraici daban-daban, suna rufe girma dabam daga xxs zuwa 4x, don biyan bukatun masu amfani da sautunan fata daban-daban da siffofi.
02 Mai da hankali kan ta'aziyya
SKIMS an yi shi da siliki mai laushi da masana'anta na roba, wanda za'a iya sawa a gida da kuma na yau da kullun. Ana iya cewa an haɗa ma'anar salon da ƙwarewar fata. A lokacin bala'in cutar, tallace-tallace na SKIMS ya ƙaru saboda haɗuwar ta'aziyya da kyan gani.
Kyawun kyan na Kim yana bayyana daidai a cikin samfuran SKIMS, tare da daidaita launi na ƙasa da ƙwanƙwalwar tela, duk suna nuna ƙarancin kyan gani wanda alamar ke daraja.
03 Rufe ma'anar tufafi da iyakoki na bikin
SKIMS ya ƙware a cikin haɗin kan iyaka na rigar kamfai, suturar siffa da suturar gida, haɗa ƙirar fasahar fasaha tare da kwanciyar hankali mai dorewa.
A da, suturar suttura ta kasance kamar rigar da aka katange kuma mai kawo rigima don sanyawa, amma SKIMS ya mayar da suttura zuwa suturar gida wanda za'a iya sawa a gida, yana ba masu amfani da mafi kyawun kwanciyar hankali, mafi bambancin kuma mafi aminci, wanda mutane da yawa suka gane.mata.
Ya kamata a lura cewa layin samfur mai wadatar SKIMS shima fa'idarsa ce ta musamman. A halin yanzu, samfuran SKIMS sun lulluɓe rigar ciki, rigar wando, sutturar siffa, rigar fanjama, rigar waje, wando,riguna, Knitwear da sauran nau'o'in, kuma a bara kuma sun shiga cikin waƙar wasan ninkaya, wanda aka ƙaddamar da masana'anta mai bushewa da sauri da kayan da za a iya sake yin amfani da su na bikini mai girma da sauran samfurori, don haka SKIMS yana da zabi mai kyau kuma ya karye.
3.Yadda ake yin tallace-tallacen alama don Kardashian, wanda ya fi kyau a tallace-tallace?
Idan aka kwatanta da samfuran tufafi na gargajiya irin su Sirrin Victoria waɗanda ke gwagwarmaya tare da sanya alama, SKIMS ya ci gaba da ƙarfi tun lokacin da aka ƙaddamar da shi kuma yana da alaƙa ta kud da kud da sabbin masu amfani. Tare da mabiyan Instagram miliyan 360, wanda ya kafa Kim ba wai kawai ya kawo fa'ida sosai ga alamar ba, har ma yana amfani da tasirinsa don fitar da jerin abubuwan tallan masu ƙarfi.
Inda Kim Kardashian ta yi fice a harkar tallace-tallace ita ce, ba ta kashe kudi kan tallan gargajiya, inda ta koma ga mabiyanta a shafukan sada zumunta masu aminci. Matasa suna da duniya, wanda zai iya haifar da zafi a tsakanin matasa masu amfani da su, wanda zai iya ƙware yancin yin magana a kasuwa.
Duk da yake kuna iya tsammanin maza masu matsakaicin shekaru su zama manyan magoya bayanta, miliyoyin Kim Kardashian magoya bayanta a zahiri mata ne tsakanin shekarun 15 zuwa 55. Mace tana son lura da salon rayuwarta, yadda take kashe kuɗi, inda ta tafi hutu, menene. tana sawa. Yawancin waɗannan magoya bayanta mabiyan kayan sa ne da salonta, kuma masu amfani da iri ne na SKIMS.
Ya zuwa yau, SKIMS yana da mabiya sama da miliyan 6.7 a dandalin sa na sada zumunta, Wannan ya haɗa da mabiyan Instagram miliyan 5.1, mabiyan Twitter 118,000, masu bin Facebook 391,000, masu biyan kuɗi na Pinterest 19,500, masu biyan kuɗin YouTube 35,900 da mabiyan TikTok miliyan 1.1.
01 Haɗin kai tare da mashahuran mutane don kwace babban matsayi na kafofin watsa labarun
Ɗaya daga cikin mafi girman ƙarfin alamar SKIMS shine Kim da kansa.
Dangane da tasirinta, alamar farawa na iya samun damar kasuwanci da yawa don yin aiki tare da taurari a farkon matakin; SKIMS ya yi aiki tare da mashahurai kamar Snoop Dogg, Rosalia, Chelsea Handler, Brooke Shields, Juliette Lewis, Becky G, Cassie, da Indya Moore. More sun gayyaci wasu manyan ƴan wasan kwaikwayo na Sirrin Victoria, mawaƙa don harba blockbusters na talla, abin da ya haifar da damuwa.
Misali, kwanan nan SKIMS ya gayyaci raye, fitacciyar budurwar icespice da sauran mawaka da taurari don harba sabbin tallace-tallacen kamfanin.
SKIMS kuma yana amfani da ikon shahararru wajen tallan taron. Jerin iyakacin ranar soyayya ta alamar a wannan shekara ta gayyaci Simona Tabasco da Beatrice Granno na shahararren gidan talabijin na Amurka "White Lotus Resort" don harba wannan rukuni na "Valentine's Day blockbusters" don SKIMS, kuma SKIMS ya fahimci zafi.
Bugu da ƙari, Kim kanta ita ce ruhun SKIMS, ba kawai wanda ya kafa ba, amma har ma mai magana mai mahimmanci ga alamar.
Ta yi ta aika rubuce-rubuce akai-akai akan kafofin watsa labarun, tana baje kolin samfuranta tare da ƙara sahihanci da lissafi ga alamar, kamar yadda Rihanna ta shiga tare da Fenty. Iyalin Kardashian da mashahuran abokansa suma sukan sanya SKIMS a hotunan titi, kusan suna faɗaɗa tasirin alamar ta cikin da'irar.
(Rihanna) Kamar Fenty. Iyalin Kardashian da mashahuran abokansa suma sukan sanya SKIMS a hotunan titi, kusan suna faɗaɗa tasirin alamar ta cikin da'irar.
02 Gine-gineSKIMSa matsayin kudin zamantakewa
SKIMS yana jan hankalin mata marasa adadi. A halin yanzu, bidiyo irin su "SKIMS Evaluation" suna da wadata sosai a Youtube da Tik-Tok, kuma SKIMS ya zama "Password" a kasashen waje masu shafukan yanar gizo, shafukan sada zumunta da kuma dandalin bidiyo.
Shekaru biyu da suka gabata, bidiyon siffar jikin SKIMS ya kai miliyan 10 a halin yanzu. Kwanan nan, wasu SKIMS sabbin jerin bidiyo masu dacewa da kimantawa kuma sun sami miliyoyin ra'ayoyi a cikin watanni biyu. Shahararriyar dandalin raba ciyawa a kasar Sin, karamin littafin jajayen littafi, kawai bincika "SKIMS", akwai dubun dubatar hakikanin kima da za a raba.
Lokacin da SKIMS ya zama yanayin da ba za a iya jurewa ba, babu makawa cewa matasa 'yan mata a shafukan sada zumunta za su tsoma su cikin wannan vortex na salon, kuma a cikin bita mai zurfi, Amway da ciyawa, binciken SKIMS da oda sun sami ci gaba mai yawa.
03 Weave Tik Toker ta hanyar sadarwa na tasiri
Ɗaya daga cikin SKIMS 'kayan aikin tallan kafofin watsa labarun shine masu tasiri, tare da ingantacciyar runduna ta masu ƙirƙirar abun ciki akan kafofin watsa labarun.
A cikin shimfidar TikTok, kowane TikTok akan tashar SKIMS zai sami KOL harba bidiyo yana gabatar da sabon sakin samfurin, yana nuna yadda ake salon samfurin, magana game da SKIMS da suka fi so, ko gayyatar magoya baya don shiga cikin GRWM (nau'in abun ciki na bidiyo makamancin haka). don wanke bidiyo).
Ana nuna wannan abun cikin a ƙarƙashin alamar @skims, yana nuna cewa an aika bidiyon zuwa alamar don bugawa, sannan ya sanya wa mahaliccin alama, yana ba da damar hulɗa tare da vlogger a cikin wannan tsari.
04 Tallan Maudu'i
SKIMS a zahiri kuma suna yin tallan tag, TikTok ba shine mafi mashahuri #SKIMS ba, har ma da ƙarin takamaiman abun ciki kamar #SKIMStryon, #SKIMSswim da #SKIMShaul, da kuma #SKIMSdress.
Ta hanyar gudanar da hashtag akan kafofin watsa labarun, zaku iya yin amfani da rafi na zirga-zirgar ababen hawa cikin sauƙi, tunda masu amfani da ke bin taken suna iya samun duk abubuwan da ke amfani da hashtag cikin sauƙi. Maimaita wani hashtag kuma ya fi kamuwa da cuta, bayan haka, masu amfani da dandamali irin su tik tok, instgram, da YouTube za su kwaikwayi fitattun hashtag.
Kwarewar Kim Kardashian tana da ban mamaki sosai, amma babu wanda zai iya musun basirarta na talla. SKIMS na wata alama ce da aka haifa a Roma saboda tana goyon bayan Kim, shugaban duniya; Don haka, nau'in nau'in rigar rigunan ruwa iri ɗaya ba zai iya shiga ƙasashen waje ta hanyar kwafin dabarun tallan na SKIMS gabaɗaya ba, amma babu ƙarancin ra'ayoyin tallace-tallace da za a iya amfani da su don tunani.
4.Da yawa wahayi na DTC iri
Duk da yake yawancin nau'ikan ba su bayan irin waɗannan sanannun kuma masu tasiri kamar Kardashian, SKIMS 'ra'ayoyin tallace-tallace sun cancanci nazarin samfuran tufafi a cikin teku:
(1) Manufar alamar tana buƙatar rungumar bambance-bambancen da keɓaɓɓen ɗanɗano da ƙima na zamanin Z:
A baya, masu amfani da "marasa misali" sune giwayen da ke cikin dakin, da kyar ake gani ko kuma da gangan ta hanyar alama. Yanzu, ra'ayin zamantakewa na 'yantar da mata da kyakkyawan ra'ayi na haɗa kai suna da goyan bayan samfuran zahiri a kasuwar kasuwanci. Samfuran suturar suttura/kamfashin da SKIMS da Savage x Fenty ke wakilta suna rungumar masu amfani da sifofi daban-daban da jinsi waɗanda manyan samfuran rigunan riguna suka yi watsi da su. Tare da ikon samfuran samfura don karya abubuwan da suka gabata don cikakkiyar jigon jigon shaidan na ƙayataccen labari. Haɗe tare da tasirin jajayen hanyar sadarwa na sama, balagaggu mai tallan tallace-tallace, daular SKIMS daga wannan.
(2) Yin tasiri tare da taimakon wasu:
Samfuran da ke da isassun kasafin kuɗi na iya zaɓar yin aiki tare da Kols na girma daban-daban, ɗaukar matrix ɗin tallan mutum ja, daga tauraro, KOL zuwa TikTok da sauran dandamali, zaɓi mutanen da suka dace da matsayin alama, aiwatar da haɗin gwiwa daban-daban, da sauri samar da tsari. alama m makamashi.
Idan babu goyon bayan kwararar tauraro, ya fi dacewa don amfani da tasirin KOL mai dacewa. SocialBook yana da albarkatun 16 miliyan + masu shahara daga Arewacin Amurka, Turai, Kudancin Amurka, kudu maso gabashin Asiya, Ostiraliya da New Zealand, Gabas ta Tsakiya da sauran yankuna takwas a duniya, waɗanda suka haɗa da fasaha, kasuwancin e-commerce, wasanni, kuɗi, kyakkyawa, salo, gida, sadarwar zamantakewa, abinci, yawon shakatawa da sauran masana'antu da yawa, don samar da alamar ku tare da ƙwararrun sabis na tallan waje.
Lokacin aikawa: Satumba-10-2024
